Our blogs and videos choice: dna nutrition

How Can Supplements Support our DNA? | DNA Customized Nutrition

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! There are 12 identified gene snp’s (pronounced ‘snips’) that have been identified. Each of these particular segments of your DNA reflect your inherited traits in particular targeted areas: Bone health Eye/Vision Cardiovascular health Lung and Breast tissue Oxidative stress capacity Immunity Neurological Pulmonary Collagen CoQ10 Detoxification and Environmental Challenges Pretty comprehensive for the foundations of wellness, wouldn’t you say? From here, the cheek swab home-test is analyzed for your [more...]

Date: 2010-08-26 12:16:12

Blog posts (56) | Videos (35)

What NOT to do in MLM or Network Marketing | Internet 9 Blog's

dnaforwealthreport.com The next Trillion dollar industry shifts due to genewize customized, personalized DNA footprint nutrition. Genetic Variation and Personalized Health One size does not fit all! In recent years, scientists have discovered that each of us have unique “genetically determined” body chemistries. Even small variations in your genes can have a profound influence on how well your body responds to food, physical activity, environmental pressures and how you may be predisposed to a wide variety of other important health and physiologic conditions. Based on over a decade of [more...]

Date: 2010-10-12 13:22:32

Study Says Nutrition And Heredity Are Genetically Linked

About News News From All Over The World, Right To You ... View News's Profile A challenging goal in biology is to understand how the principal cellular functions are integrated so that cells achieve viability and optimal fitness under a wide range of nutritional conditions. Scientists from the French research centers INRA and CNRS showed by genetic approaches that, in the model bacterium Bacillus subtilis, central carbon metabolism (which generates energy from nutrients) and replication (which synthesizes DNA), two key functions in the fields of nutrition and heredity, are tightly linked. [more...]

Date: 2007-05-16 07:00:00

Genewize Lifesciences DNA Customized Nutrition Supplement Alternative

GeneLink Biosciences, Inc. is GeneWize division of research and dna vitamin formulas. Market America actually used GeneLink in earlier version of Gene SNP DNA Analysis. At the present time Market America is using Sciona Cellf Sciences who own patents and have been successful in human genome project. Get more and complete info at: www.marketamerica.com Or chat with me live at: www.machatterbox.com Genewize and GeneLink Life Sciences claims: “The LifeMap Nutrition™ System is the first customized nutritional and optimal health system where nutritional supplement ingredients and products are [more...]

Date: 2010-10-08 09:45:31

It Was on Fox News, Personalized Dna Nutrition

Genelink has been using Nutrigenomics and a DNA designed nutritional system to assess people's genes and build a personalized nutritional supplement specifically designed for them. A simple cheek swab is taken from an individual, [more...]

Date: 2010-07-25 17:42:24

Chlorella premium superfood delivers potent nutrition ...

Chlorella is abundant in RNA and DNA. Numerous research projects in the USA and Europe indicate that Chlorella may bind to persistent hydrocarbon and metallic toxins such as DDT, PCB, mercury, cadmium and lead. In Japan, interest in Chlorella has focused largely on its detoxifying properties. The fibrous materials in Chlorella may also help support healthy digestion. Analysis shows that Chlorella Pyrensoidosa contains a comparable variety of minerals, vitamins and amino acids to other algae: Chlorella is a plant with 5 to 10 times the chlorophyll content of any other algae. How is the Cell [more...]

Date: 2010-10-13 13:00:09

Genetic Research: Prevention And Treatment Of Disease

The tool allows you to draw your family tree and create a chart of health history. Asking information about the illnesses that run in the family-starting from first to third generation-proves helpful. Documents that record medical transactions such as hospitalization, procedures and treatment are a good source of information. Indicate to the family tree the type of illness contracted by that family member. Because each individual has a unique genetic makeup, the reactions to certain medicines vary widely. Some patients may have more serious side effects from a certain medication, while others [more...]

Date: 2010-10-11 04:53:33

Genewize Ground Floor Is Now! Customized Nutrition Based on DNA

Genewize specializes in a new technology that customizes and personalizes your nutritional supplementation based on your genetic code (DNA). Take the guess work out of your nutrition. [more...]

Date: 2010-08-16 13:06:30

Custom DNA Nutrition Vitamins Best Anti Aging Product | Vitamins ...

Custom DNA Nutrition Vitamins Best Anti Aging Product http://www.visitmarketamerica.com Duration : 0:6:30 Technorati Tags: aging, anti, custom, dna, fitness, genelink, genewise, genewize, health, nutrition, products, supplement, [more...]

Date: 2010-10-12 02:39:07

DNA Based Nutritional Supplement – GeneWize

DNAtor.com Phone (760) 221-6994 GeneWize is starting a Nutrition revolution with it's nutrition supplement formulated using the results from a persons individual DNA test results. Every customers monthly supply is customized for their [more...]

Date: 2010-10-11 06:51:57

DNA Nutritional Supplements for New Age

Once your Custom Manufacturing data securely sent electronically to the manufacturing plant, the ISO, GMP and FDA compliant investment of your DNA Genewize supplements online as well as other products produced on order. More Nutrition [more...]

Date: 2010-10-09 20:49:50

Reversing the Effects of Aging | Diet, Health and Nutrition News

Free radicals can wreak havoc with DNA, altering its structure and causing mutations during cell replication. While free radicals are unavoidable, there are a number of changes you can make to offset the dangerous effects. ... Sugar mixes with proteins in our body to create non-functional structures call advanced glycation end products (AGE's) which accelerate the aging process. AGE's enter our body either pre-formed from over cooked, browned foods or as a result of [more...]

Date: 2010-10-11 18:25:20

THE NEXT TRILLION – The Health and Wellness Revolution

dnaprofit.the1successcoach.com Get in at the forefront of where the health and wellness industry is going. DNA Customized Nutrition is the birth of something great and you have the chance to be at the forefront and share in the wealth that will be created in the next ten years. [more...]

Date: 2010-10-09 21:06:10

GeneWize LifeMap YGLT | Health News

... Board: GNLK) announced before a full house of independent GeneWize Wellness Entrepreneurs a new product category targeting the teen market, adding to their current flagship products of DNA-personalized nutrition and skin care. [more...]

Date: 2010-10-08 13:40:06

Should You Have A Genetic Testing?

At times, a genetic consultation is a requisite to genetic test. A physician may be the one to order the said test upon a completion of genetic consultation. Learn how your DNA is the real key to personal wellness: http://www.PowerOfDNA.com One size does not fit all. That’s why we makes personalized nutritional and skin care supplements based on your unique DNA, helping your body in the way it actually needs. Visit our Website Now: [more...]

Date: 2010-10-11 04:56:35

GeneWize Announces New Skin Clearing Product and Teen Nutrition at ...

... Board: GNLK) announced to a packed house of independent Genewize wellness entrepreneurs to promote a new product category of the teen market, the current to their flagship products of DNA personalized nutrition and skin care. [more...]

Date: 2010-10-09 05:31:11

THE NEXT TRILLION – The Health and Wellness Revolution

DNA Customized Nutrition is the birth of something great and you have the chance to be at the forefront and share in the wealth that will be created in the next ten years. [more...]

Date: 2010-10-02 12:41:03

Organic Food Challenge | No GMO | Borganic.org: Monsanto, DuPont ...

These latter oils are intended as a low-cost replacement for hydrogenated oils (trans fats), which are being widely phased out due to their proven contribution to heart disease and death. The U.S. food industry currently purchases six billion pounds of soy oil each year, nearly all of it hydrogenated. Monsanto is hoping that the new GM variety will be appealing to farmers hoping to stem widespread profit loss due to the move away from trans fats. With 90 percent of the U.S. soybean crop already coming from GM seeds, the approval of the new varieties is likely to touch off a major turf war [more...]

Date: 2010-10-13 13:51:00

Increases Test Country Test Kit online pharmaceuticals as part of ...

The company offers kits to work from home or test drug test for a variety of needs, including HIV / AIDS testing kits, pregnancy and fertility, paternity testing and DNA testing drugs, identification of health risks, diseases and cancer detection, nutrition and wellness testing. Test Country specializes in easy to use tests that can be individually administered in the security and privacy of home or office. All shipments are packaged discreetly and with due regard for privacy of the customer. The company works exclusively through its website, found at www.testcountry.com and has some of the [more...]

Date: 2010-09-19 00:48:33

DNA Personalized Nutrition

Identifying and supplying exactly what your body NEEDS! [more...]

Date: 2010-04-16 04:14:43

DNA Nutrition Supplements On Fox News | Naturalhealthieryou

The MindBody Relaxation Series is endorsed by Dr. Phil Fitness Training Ebooks Easy Blogging [more...]

Date: 2010-03-26 12:21:23

Customized Vitamins from Metabolic Testing! Not DNA, Gene, or ...

www.StoneTeamNetwork.com A Network leader, Kim Stone says, “Customized vitamins from metabolic testing is sound science. Though I understand that the quality of ingredients is great with some of these Gene-Test companies, DNA tests to determine vitamin formulas is like trying to figure out if an old house needs new plumbing or a heating system by looking at the original blueprints.” Similar Posts: Customized DNA Nutrition Explained – Gene SNP Basics part 1. Customized DNA Nutrition Explained – Custom DNA Vitamins (2003 intro) Genewize Lifesciences DNA Customized Nutrition Supplement [more...]

Date: 2010-10-13 01:45:20

DNA Personalized Nutrition

Identifying and supplying exactly what your body [more...]

Date: 2010-04-16 04:45:31

The Farce of Hyping Gene Studies - AGE OF AUTISM

By John Stone I could scarcely believe my eyes last week when BBC news made its principal story one morning last week a genetics paper purporting to “prove” the ADHD was a genetic disorder (HERE ).  In fact, the study had really only at best discovered a modest statistical association between a genetic pattern (against controls) in 15% of cases. The authors no doubt eager to draw attention and further patronage for their activities could probably scarcely believe their luck with such a publicity coup. Equally fascinating was the speed with which the BBC realised its boob. By 9.30 am [more...]

Date: 2010-10-10 22:31:00

Music Mikey.com

Major breakthroughs in DNA research and the mapping of the human genome have allo scientists to learn more about what each persons strengths home testing kits and weaknesses are based on our unique DNA. Basically, it is a guessing game when we sebastian out hundreds of dollars a month on supplements. But now I know that I need to always be aware of that. home test for pregnancy Within 2 weeks of taking my custom supplements I noticed my sleeping patterns had preventing substance abuse improved dramatically. It is a fact that every human on the planet is different and their DNA proves it. The [more...]

Date: 2010-10-13 04:57:25

Preventing Substance Abuse Home test hiv pregnancy test testing kits

There are over 100 ingredients that they include but the amount of each ingredient was determined by my DNA assessment. What was really revealing was that home test kits my DNA indicated that I had the propensity to have have high blood pressure. I went from 15 bottles in my cabinet to just one package that is delivered to my door every month. Basically, it is a guessing drug testing game when we horton out hundreds of dollars a month on supplements. Nutritional Supplements is a multi billion dollar industry. The idea that now through a simple home DNA test you can find out what your body [more...]

Date: 2010-10-09 18:35:26

Progenika Receives CE Mark for First DNA Chip to Detect Mutations ...

The Leading Information Source for Chronic Disease Research and Management Metabolic Type I Diabetes Type II Diabetes Neuropathy Retinopathy Thyroid Disorder Addisons Disease Dialysis Kidney Disorders Obesity Cardiovascular Hypertension Cardiac Arrythmias Coronary Artery Disease Heart failure Angina Central Nervous System Parkinson's Disease Schizophrenia ADHD Anxiety Depression Epilepsy Obsessive Compulsive Disorder Alzheimer Dementia Fibromyalgia Lou Gehrig's Respiratory Asthma Bronchiectasis Cystic Fibrosis Chronic Obstructive Airways [more...]

Date: 2010-09-27 08:54:00

About “Objections” To Vitamin C Therapy « NutriBlog By Wholesale ...

If vitamin C harmed DNA, why do most animals make (not eat, but make) between 2,000 and 10,000 milligrams of vitamin C per human equivalent body weight per day? Evolution would never so favor anything that harms vital genetic material. White blood cells and male reproductive fluids contain unusually high quantities of ascorbate. Living, reproducing systems love vitamin C. Does vitamin C cause low blood sugar, B-12 deficiency, birth defects, or infertility? Vitamin C does not cause birth defects, nor infertility, nor miscarriage. “Harmful effects have been mistakenly attributed to vitamin [more...]

Date: 2010-10-13 01:12:10

autism center of pittsburgh – Do Cell Phones Really Cause Cancer ...

Drs. Singh and Lai reported a decade ago that cell phone radiation quickly causes DNA single-strand and double-strand breaks at well below the current federal safety level for exposure. This causes a condition called micronuclei. Dr. George Carlo is a public health expert who conducted wireless technology research. He showed that human blood exposed to cell phone radiation had a 300% increase in genetic damage in the form of micronuclei. He says that wireless technology is “potentially the biggest health insult” this nation has ever seen, bigger than cigarette smoking and asbestos. Even [more...]

Date: 2010-10-13 13:00:17

Beautiful Minds: Primate Productivity | The Guardian

“Pascal is a very creative individual, not only in coming up with experiments to test his hypothesis, but also in the ways in which he illustrates them,” she said. “He builds models — sometimes huge, sometimes small, always interesting.” Gagneux earned his masters in population biology and his doctorate on population genetics from Basel University in Switzerland. He has been studying the population genetics of West African chimpanzees since he came to UCSD as a graduate student 17 years ago. He was drawn to the school in part by Professor David Woodruff, who pioneered a method of [more...]

Date: 2010-10-09 23:37:28

AIPMT Biology Syllabus

DNA –its organization and replication; Transcription and Translation; Gene expression and regulation; DNA fingerprinting. Theories and evidences of evolution, including modern Darwinism. Unit : 4 Structure and Function – Plants Morphology of a flowering plant; Tissues and tissue systems in plants; Anatomy and function of root, stem(including modifications), leaf, inflorescence, flower (including position and arrangement of different whorls, placentation), fruit and seed; Types of fruit; Secondary growth; Absorption and movement of water (including diffusion, osmosis and water [more...]

Date: 2010-10-07 14:07:00

What is the mitochondrial disease known as LHON?

LHON is usually due to one of three pathogenic mitochondrial DNA (mtDNA) point mutations. These mutations are at nucleotide positions 11778 G to A, 3460 G to A and 14484 T to C, respectively in the ND4, ND1 and ND6 subunit genes of complex I of the oxidative phosphorylation chain in mitochondria. Men cannot pass on the disease to their offspring. Clinically, there is an acute onset of visual loss, first in one eye, and then a few weeks to months later in the other. Onset is usually young adulthood, but age range at onset from 8-60 is reported. This typically evolves to very severe optic [more...]

Date: 2010-09-15 15:40:13

Lithium Explained | Free Fitness Tips

Enhancing the replication of deoxyribonucleic acid (DNA) (which contains important genetic information that is used in the creation of new cells). - Increasing the grey matter nerve cells in the brain (which support hearing, memory, muscle control, speech and vision). - Preventing Alzheimer’s disease and dementia (by reducing brain damage and promoting new neural growth). - Protecting against the negative effects of mood altering drugs such as alcohol, caffeine, marijuana and tobacco. - Reducing aggressive, self destructive and violent behaviour (based on a number of different research [more...]

Date: 2010-10-13 00:25:51

Pre-Natal Scans And Check ups From London Ultrasound Centre ...

Further scans comprise the Fetal Welfare Scan and also the 20-Week Anomaly Scan, as well as Viability and Dating along with early Pregnancy scans to determine the delivery date Experts in CVS (Chorion Villus Sampling) can test for family genetic problems. The clinic are also specialists in screening for Ovarian Cancer and undertaking pre-natal genetic tests. The clinic in addition undertakes Cocoon 4D Baby Scans, amongst many others. The centre is renowned for its efficiently in performing parenthood testing, fundamentally to determine parentage of an unborn infant LUC is also a centre for [more...]

Date: 2010-10-12 12:10:13

Genetic Test Kits-Journey Down the Rabbit Hole | generationhealth.com

A recent news story about the FDA’s halt to the sale of genetic test kits at Walgreens and CVS has opened the door to a public discussion on the issue of gene mapping and genetic testing. For instance, is this a case of science moving at such a fast pace that social policy and ethical determinations have not had a chance to catch up? Many think so. Testing genes within DNA for mutations that are associated with specific diseases has many ramifications that need to be addressed before such technology is used outside the realm of scientific exploration and discovery. One of the big issues [more...]

Date: 2010-07-08 17:43:21

Lundberg, Earth Balance Sponsor Non-GMO Month

The process of genetic modification, which takes place in a laboratory, typically merges DNA from different species, creating combinations of plant, animal, bacteria and viral genes that cannot occur in nature or in traditional crossbreeding. Virtually all commercial GMOs are bred to withstand direct application of herbicide and/or to produce an insecticide. None of the GMO traits currently on the market offer increase yield, drought tolerance, enhanced nutrition or any other consumer benefit. The Grocery Manufacturers Association estimates GMOs currently are in approximately 80 percent of [more...]

Date: 2010-10-13 15:21:00

Can Making Science Fun Woo The Next Generation?

Extracting DNA to Make Goo Resembling Strawberry Snot – The National Human Genome Research Institute worked with students to extract DNA from strawberries using a dish soap, table salt, rubbing alcohol, a coffee filter and a plastic bag. The red DNA the students found was drippy and the texture of what comes out of their noses. Students went home with details about the experiment so they could conduct it with family and friends. What’s Green and Good and What’s Poisonous? EPA’s father of green chemistry, Paul Anastas, Ph.D., clad in a white lab coat, led a roundtable of students who [more...]

Date: 2010-10-06 14:04:39

Food And Diet For Blood Type O

Your blood type O, A, B or AB is a powerful genetic fingerprint that identifies you as surely as your DNA. The key to the significance of the blood type can be found in human evolution: Type O is the oldest Type A evolved with the agrarian society Type B emerged as humans moved north into colder, harsher territories Type AB is a modern adaption, a result of intermingling of disparate groups How It Affects You A chemical reaction occurs between your blood and the food you eat. The blood type plan lets you zero in on the health and nutritional information that correspond to your exact [more...]

Date: 2010-09-24 11:00:56

Have we figured out what is causing honeybee colony collapse ...

But the Army/Montana team, using a new software system developed by the military for analyzing proteins, uncovered a new DNA-based virus, and established a linkage to the fungus, called N. ceranae. The big breakthrough here was identifying the virus using the Army’s new software.  In combination with the fungus, the new virus – dubbed IIV – was able to wipe out bee hives with 100% efficacy.  Scientists are still not completely sure the sequence of events or even why this started happening to American honeybees and not Australian variants, for example.  But this research is a major [more...]

Date: 2010-10-13 18:19:13

Market America 2010 US Product Symposium preview: Custom Nutrition ...

By now you’ve heard about the great lineup in store for you at Market America’s 2010 US Product Symposium being held next month in Greensboro. Over the next few days, the Isotonix® Blog and maBlog will preview the sessions scheduled for this year’s event. And remember – the 2010 US Product Symposium features all-new presentations from our product managers and scientific affairs department, as well as insight from Executive Vice President Dennis Franks on how to effectively sell the Market America products featured. Customized Nutrition Custom doesn’t have to mean complicated – [more...]

Date: 2010-10-05 18:37:08

Whatever Is in Aloe Vera Juice : Minuteman Fire Protection

It has an effect on the synthesis and regulation of DNA, as well as energy production and synthesis of fatty acids. If the body lacks this nutrient, it can cause Pernicious Anemia and Megaloblastosis. This is one of the reasons why aloe juice is sometimes recommended as a natural remedy for the aforementioned ailments. The distribution of iodine in the body can be found with seventy percent in various tissues such as the eyes, cervix, gastric mucosa, mammary glands, as well as the salivary glands. In order for the thyroid to synthesize the required daily amounts of Thyroxine and [more...]

Date: 2010-10-13 14:27:29

Gardening Organic: The Connection Between Organic Gardening And ...

But, in order to accomplish this, they have altered the DNA of plants. The potential long term effects of this form of hybridization is still unknown. One concern is that humans may have allergies to these altered plants or may otherwise become ill for them. And, if these plants are allowed to cross-pollinate with non-hybridized plants, we may ultimately be left with nothing but genetically altered plants – with no way of returning to the ones that nature provided. For this reason, many countries do not allow genetically altered plants to be shipped to their land. Gardening organic is the [more...]

Date: 2010-10-13 01:07:38

Veg Physiology Research Associate Post vacant at Monsanto, Saint ...

Perform a variety of laboratory functions including preparation of media and buffers,, DNA extraction, PCR and other duties as assigned. Interact with a variety of customers and support groups including research, breeding, sales, inside farming, facilities, outside farming. Actively participate in ESH (Environment, Safety & Health) programs on site Qualifications M.Sc in Crop Science (preferably) or Biotechnology; with 2+ years professional research experience in Breeding. Experience with vegetable crop species. Computer proficiency, particularly in MS Office: MS Word, MS Excel, MS [more...]

Date: 2006-04-05 07:00:00

Home Dna Kit Home test for diabetes drug abuse detection home test hiv

Some public home dna kit medical institutions also offer to perform free diabetes test for the people who cannot afford to pay the hospital bills for testing. For which they need supplies like test strips lancets and blood glucose meters. It is very necessary for diabetes patients to monitor blood glucose levels regularly. If you talk to some insurance companies like or Medigap they will explain you about different insurance covers home paternity tests under which free supplies are available for diabetes testing. Neogen's Animal Safety Division markets a complete line of diagnostics, [more...]

Date: 2010-09-24 11:48:10

Species Nutrition Isolyze, Chocolate Milk, 4-pound Tub

This procedure has the added benefit of preserving 3 valuable components of whey immunoglobins, lactoferrins, and glycomacropeptides that are necessary for optimal immune system function and protein synthesis reactions. And if all this werent enough, ISOLYZE tastes great too! Gone are the days of the chemical- or sour-tasting whey isolates! With ISOLYZE, you get the best of both worlds great quality and great taste! List Price: $ 99.99 Price: $ 63.70 Vegan Sublingual B-12 – 90 tabs,(Deva Nutrition) Category: Vitamin B & B Complex Low Carb, Low Sodium, Dairy Free, Gluten Free, Vegan, Wheat [more...]

Date: 2010-10-12 07:29:47

Could taking a nutritional supplement keep you young?

It might be more real than not. Scientists working at the biotech giant Geron Corporation have isolated a molecule, TA-65, which has the ability to increase telomerase activity (It is important to note that his find has not been evaluated in published peer reviewed studies as of yet). This is an exciting breakthrough for telomerase is an enzyme that adds DNA sequence repeats to the 3′ end of DNA strands in the telomere regions, which are found at the ends of eukaryotic chromosomes. The telomeres contain condensed DNA material, giving stability to the chromosomes. These telomere DNA [more...]

Date: 2010-07-14 19:14:34

Anthony defense wants DNA testing done outside the US - WDBO Local ...

"It would be in our best interest, of course, to have our expert do the actual trace recovery and testing of DNA in this case," said defense attorney Jose Baez. He says he can't understand why the state is challenging that. ... Help us defeat a proposed tax that could kill local radio as we know it! Take Action Now! Nutrition & Health Center. Listen to Dr. Susan's weekly podcast! Visit the Nutrition and Health Center for the hottest topics in the world of nutrition, [more...]

Date: 2010-09-27 22:34:28

Best Diet and Genes: New DNA Diet Test : Product Reviews Net

I've taken carolyn's dna diet and I've had positive results with it. She is a very sweet woman and easy to work with. I was skeptical in the beginning but I've lost over 30 pounds during her system. She changed my diet plan based off my questionnaire results and did based it on the foods I liked and disliked. She even sent me back on week three all the recipes I sent her of the stuff I make for my family with what was good and what was bad with all the nutritional information. I'm a [more...]

Date: 2010-03-07 09:45:54

DNA repair capacity identified those at high risk for non-melanoma ...

DNA repair capacity measurements effectively identified individuals who were at high risk for non-melanoma skin cancer, and may be a useful method to evaluate the efficacy of preventive therapies, according to new [more...]

Date: 2010-10-10 00:00:00

GeneWize Questions? Mygenewizelife.com |

Important Information About the GeneWize Healthy Aging Assessment. While we utilize the information from GeneLink’s DNA assessments to guide the customization of an individual formula, GeneWize is not a genetic testing lab or medical genetics company. The assessments we provide are designed to facilitate the educational use of genetic information to help guide personalized nutritional or skincare formulations. contact Hans Zech today 406-600-3973 hanszech.com Look at the way technology is going before you commit to any nutrition or health and wellness product or opportunity. DNA and [more...]

Date: 2010-10-11 01:46:38

1 - 50 of 56 Posts
Page: First | < Preceding | Next >
0 | 1

Other articles

customized / personalized /